Facebook Messenger gets natural-language and payments features


Facebook has launched the latest update to its Messenger Platform for developers creating apps and bots for its messaging app.

Version 2.1’s new features include built-in natural language processing (NLP) to automatically detect certain phrases and information in messages from users: hello, bye, thanks, date & time, location, amount of money, phone number, email and a URL.

“This is the first step in bringing NLP capabilities to all developers, enabling brands to scale their experiences on Messenger,” explained Facebook in a blog post.

Messenger Platform 2.1 will also make it easier to set up payments, via a new software development kit (SDK).

“Now, customers can pay using a one step process through Messenger webview,” explained the company, although for now, this feature is only available in the US, in beta.

For labels and artists, taking advantage of all this will likely come at a step removed, via startups like The Bot Platform and Octane AI.

Stuart Dredge

Read More: Marketing News
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