Anitta and her team are doing a pretty good job already of building her audience through online videos: The Brazilian singer’s YouTube channel has 5.1 million subscribers and just under 1.7bn views so far.
Now she has signed a deal with digital-video agency Shots Studios, which will be managing her and developing more video content.
“Anitta is one of the most talented people I have met. She speaks fluent Portuguese, Spanish, and English so we’re very excited to be working with her to break her into new markets,” Shots boss John Shahidi told Billboard.
Some of Shots’ roster of online influencers will likely help in that process: it also manages social stars Lele Pons, Rudy Mancuso and Loren Gray, who have large followings on various social networks and video services.
The news comes amid a Despacito-fuelled enthusiasm within the music industry for breaking more Latin American artists worldwide, capitalising on the global reach of platforms including YouTube and Spotify.
Anitta can count on the support of her label Warner Music, which has been touting a ‘music can come from anywhere and break everywhere’ catchphrase in 2017.