It’s now a year since Instagram added its (by which we mean Snapchat’s) ‘Stories’ feature, for people to share quicker, rawer photos and videos for a short period of time.

12 months on, and the feature now has 250 million daily active users, and has been one of the factors in the lustre-loss of Snapchat in 2017.

To celebrate its first birthday, Instagram published some more stats on how stories are being used in its app though.

“Those under the age of 25 spend more than 32 minutes a day on Instagram, on average, while those age 25 and older spend more than 24 minutes a day,” explained a blog post. “In the last month, over 50% of businesses on Instagram produced an Instagram Story.”

It’s also interesting to see that the top two location tags for Instagram stories are Jakarta in Indonesia, and São Paulo in Brazil, ahead of New York, London and Madrid.

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