Earlier this week we reported on D2C platform Bandcamp’s plans to protest against US president Donald Trump’s proposed ban on transgender people serving in the armed forces.

The company is donating 100% of its share of sales today (Friday 4 August) to the Transgender Law Center (TLC) to show its disgust for Trump’s new policy, which he announced on Twitter seemingly without consulting military leaders.

Now Bandcamp has announced that more than 200 artists and labels are joining its day of donations, giving their own share of sales to the TLC too. Some have gone further, donating their proceeds for the whole weekend or even the whole of August.

The campaign is reminding us of an interview from our end-of-year report in 2016 with Reed Smith partner Gregor Pryor, in which he suggested that the Trump administration would be a spur for the music industry to stand up for its social conscience.

“There is a kind of call-to-arms for us as an industry to stand up for love, peace, harmony and all those kind of… well, clichés I guess,” said Pryor at the time. “I think we need some strong voices in the industry… to speak strongly and clearly about how we can make the world a better place.”

Bandcamp is at the forefront here.

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