We’ve written about League of Legends a few times recently in our coverage of the esports industry: the game, developed by Riot Games, has become one of the most popular titles in the world of competitive gaming.
But it has also spawned a fictional metal band that are taking the real-world charts by storm. The Guardian has a good explainer on how Pentakill – members: Karthus the Deathsinger, Yorick, Sona, Olaf and Mordekaiser the Master of Metal – have topped the iTunes metal rankings as well as breaking into the Billboard top 40.
The band’s recent ‘Mortal Reminder’ video generated more than 3m views in its first two days, with an album ready to go. “When you think of a warlock like Karthus as a metal lead singer, or a berserker Viking like Olaf as a drummer, it all just seemed to make sense to us,” said Riot Games product manager Viranda Tantula.
“Is this the future? Alvin and the Chipmunks were way ahead of the game. They’ve been doing this since 1958! Even Gorillaz have been killin’ it for more than a decade now…”
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…