Coldplay gig to be streamed live for Samsung Gear VR headsets


The latest marketing partnership around virtual reality focuses on Coldplay, whose 17 August gig in Chicago will be streamed live to headsets. Specifically, to Samsung Gear VR headsets, through a partnership between the manufacturer and Live Nation.

The concert will be streamed for free in more than 50 countries via the Samsung VR service, with a replay available “for a limited time” afterwards. The event is part of the partnership between Samsung and Live Nation that was announced in May.

A year before that, the live-music giant announced a separate partnership with VR firm NextVR, promising to stream “hundreds” of gigs live to headsets. That September, the pair enlisted bank Citi as a commercial partner, although it does not appear to be involved in the Coldplay gig now.

The band, too, have form when it comes to virtual reality: in December 2014, NextVR filmed one of their concerts and made clips available for the Gear VR.

Stuart Dredge

Read More: Marketing News
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