Amazon’s ambition to do more around concert ticketing is hardly a secret: Amazon Tickets has been operating in the UK for some time now, and is increasingly prominent there through partnerships with venues.
In January, the company hired former WMG exec Lawrence Peryer as its director of tickets, while previous job ads revealed an intent to make Amazon Tickets “Earth’s most customer-centric ticketing company” aiming to “disrupt the entire live entertainment experience, including what happens before, during and after the show”.
Now Reuters has an update on how those ambitions are going in the US. It claims Amazon is looking for venue partnerships there to break Ticketmaster’s dominance. Although at one point, the two could have been partners.
“Amazon has had conversations to partner with Ticketmaster as a potential way to get into ticketing in the United States, but those conversations have stalled over who would control customer data,” claimed Reuters.
Now the company is thought to have approached venues and sports teams about going it alone, although here too, data ownership may be a hurdle.