Fitness-wearables firm Fitbit is launching a brand new smartwatch called the Fitbit Ionic – and it comes with music.
The new device will include an app created by Pandora to sync people’s favourite stations for offline listening, as well as ‘curated workout stations’ for joggers needing a motivational boost.
The app will require a Pandora Plus or Premium subscription, and will only be available in the US, raising questions about who (if anyone) Fitbit will partner with for international sales of the $300 smartwatch.
In an interview with TechCrunch, CEO James Park hinted that the company has more partnerships in mind.
“For us at launch there are a few number of select partners that we wanted to work with to show case to keep abilities of the device. Pandora in particular,” he said. “The music industry is pretty complex. A lot of different players, especially on offline use. A lot of these issues need to be worked out globally.”
There was more news from Fitbit this weekend: it’s also getting into the wireless-headphones game with the Fitbit Flyer, charging $130 for that device.