UK broadcaster Sky shuts down its ticketing division


Amazon may be piling in to the ticketing market, but in the UK another recent entrant is getting out: Sky.

The broadcaster’s Sky Tickets division has been wound down according to live-industry publication IQ, which notes that the division’s director Mark Guymer has moved on to Really Useful Group.

Sky Tickets’ head of music and entertainment Alex Kennedy has also moved on, with his LinkedIn profile revealing that he finished at the company in June.

In February 2016, Kennedy outlined Sky Tickets’ ambitions. “It’s going to be more middle-of-the-road stuff that fits the kind of brand profile that we have,” he said.

“We’re looking at all manner of different things. We’re looking at getting involved in the very early stages of festivals, helping act as a promoter in that situation as well as ticketing partner – anything down to single-artist events as well… We’re looking to create new stuff entirely that means we’re adding to people’s appetite for new live events.”

Sky has not commented publicly on the shutdown, but with Amazon entering the market with a similar target demographic, the looming competition may have been a factor.


Stuart Dredge

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