Chinese tech company NetEase has published some research into the popularity of dance music in its homeland.
The company’s China Electronic Music Market research report claims that the number of Chinese online dance listeners has grown from 197 million people in 2016 to 286 million now.
NetEase reckons that this puts China on course for more than 400 million people listening to dance-music online by 2019 – which in turn, would further fuel the burgeoning market for live shows and DJ sets from western and homegrown artists alike.
NetEase has also ranked the various Chinese streaming services using a ‘TGI’ rating, which stands for ‘Target Group Index’ – the proportion of overall listeners to each platform who are dance fans.
Stop us if you saw this coming: NetEase’s own NetEase Cloud Music service tops the rankings with a TGI score of 122.2 (we’re reading this as 100 being the industry average), ahead of QQ Music with 103.7 and Kugou Music with 101.6.
Extra independent stats: there were just over 163bn streams of electronic/dance music in China in 2016, according to research firm iiMedia Research, which expects this to grow to 226bn in 2017.
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