There isn’t much excitement at all around apps for musicians in 2017: the heyday of artist-app platforms like Mobile Roadie is a rapidly-receding memory.
But for social stars (or ‘influencers’) it’s a different story: they do still seem to see a value in bagging their own spot on fans’ homescreens.
The latest example is Danielle Cohn, one of the emerging stars of social app Musical.ly, where (according to Tubefilter) she has more than 8.1 million followers and generates 3.5m daily views of her videos.
13 year-old Cohn has been releasing her own music in 2017, and now she has an app, courtesy of startup EscapeX. The iOS and Android app is free for fans to download.
Download my new app for exclusive content and I have a special giveaway only on the app! Download it. Love you guys🖤https://t.co/WJ4S4Ffz6F pic.twitter.com/b42HQCyyOb
— Danielle Cohn🖤 (@DanielleCohn555) October 4, 2017
As befits this category of celebrity, there’s a big focus on fan engagement, from trying to become a “top 3 fan” and “be seen by Dani Cohn” to contests for meet’n’greets and event tickets.
The app also has a built-in music playlist via a Spotify integration, and is hoping some fans will stump up $4.99 a month for a subscription to get “the exclusive subscriber badge to decorate their avatars and help them be seen, as well as exclusive content just for them”.
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Artist-app platforms are so 2012. Everyone is over it.