The latest report from research firm App Annie claims that combined app downloads on iOS’ App Store and Android’s Google Play were nearly 26bn in the third quarter of this year.

That’s up 8% year-on-year, and as App Annie points out, the figure relates to new app installs, not reinstalls or app updates.

Meanwhile, consumer spending on these apps grew by 28% to nearly $17bn in the same period, according to the report, while total time spent using Android apps grew by 40% to nearly 325bn hours in Q3.

The report notes that for Android in particular, India and south-east Asia fuelled the growth in all these metrics, thanks to “the ongoing influx of first-time smartphone owners” in these countries. For iOS, it’s more China leading the charge still.

App Annie also claims that iOS increased its lead over Android in terms of consumer spending in Q3: nearly double, although both platforms grew strongly. Music-streaming services like Spotify, Pandora and more, with their in-app purchases for subscriptions, are playing a significant role in all this.

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