UK-based campaigning group the FanFair Alliance has published a study of consumer attitudes towards the secondary ticketing market.
Disclosure: Music Ally worked on the report, alongside market-research company AudienceNet. The study is based on a survey of 1,158 respondents in June 2017, representing a statistically and demographically representative sample of the UK adult population.
Among its claims: 80% of the UK public think secondary ticketing is a ‘rip off’; 67% of people who’ve bought tickets for more than their face value from secondary sites said they would attend fewer concerts in the future; and 52% said they found it difficult to distinguish between authorised primary ticket sellers and unauthorised secondary sites.
“The message from this research appears to be pretty clear: UK audiences are fed up. The model of secondary ticketing promoted by Viagogo, StubHub, Get Me In! and Seatwave is causing them very real concern – albeit, they are not against the concept of ticket resale,” said FanFair campaign manager Adam Webb.
“The majority would like the option to resell a ticket for the price they paid for it, and they’re in favour of measures to curb mass-scale online ticket touting.” The full report can be read via the link below.
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