One of the strangest aspects of the vinyl revival in the UK has been the sighting of LPs and turntables on sale in the biggest supermarket chains – previously the bastion of narrow top-40 and compilation CD sales.

Now one of those chains, Sainsbury’s, is launching its own vinyl label (called ‘Own Label’) as part of a partnership with both Universal Music and Warner Music subsidiary Rhino.

Its first two releases are compilations curated by Saint Etienne musician and pop historian Bob Stanley. According to the Financial Times, the releases will use packaging designs from Sainsbury’s own archives as artwork, to keep the whole thing firmly on brand.

The piece adds that Sainsbury’s has sold 120k vinyl albums since starting to stock them in the spring of 2016.

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