This is a small change to the way in-app subscriptions work on Apple’s iOS platform, but a potentially good one for third-party music-streaming services like Spotify, Deezer, Pandora and the rest.
Apple’s next software update, iOS 11.2, will include a feature called ‘Introductory Pricing for Auto-Renewable Subscriptions’. The company explains the feature thus: “Soon, you’ll be able to offer new customers a discounted introductory price for your auto-renewable subscriptions on the App Store.”
That means that a music-streaming service could, for example, launch a ‘$1-a-month for three months’ introductory subscription that automatically converts to $9.99-a-month after that period, and do it all through Apple’s in-app purchases system rather than having to take credit-card details.
The news follows another change in 2016, when Apple said that after someone has subscribed to an app for a year through iOS, the developer’s revenue-share for that customer’s monthly subscription would rise from 70% to 85%.