Given everything else that’s going on in the world, you’d hope people won’t get too carried away getting angry about Twitter doubling the character limit in its posts.
Having tested a new 280-character limit earlier this year, the feature has now rolled out to everyone bar Japanese, Korean and Chinese users, for whom Twitter says “cramming” is not an issue.
In its blog announcement, Twitter is keen to point out that the change may not be as big as people feared, based on its test.
“We saw when people needed to use more than 140 characters, they tweeted more easily and more often. But importantly, people tweeted below 140 most of the time and the brevity of Twitter remained,” wrote product manager Aliza Rosen.
“Only 5% of Tweets sent were longer than 140 characters and only 2% were over 190 characters. As a result, your timeline reading experience should not substantially change.”
Although with Rosen suggesting the new limit means people spend less time editing their tweets, and just fire off their thoughts more easily, heaven knows what that means for Donald Trump’s brain-to-tweet habits.
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