Facebook has taken its latest step forward in its path towards music-licensing. the social network has appointed Jeremy Sirota as its label music business development manager, operating out of New York.
Sirota joined the company from Warner Music Group this month according to his LinkedIn profile. His last role at WMG was as SVP, head of business and legal affairs for its WEA and ADA divisions, having previously held director and VP roles at WEA since joining WMG in 2009.
Sirota is the latest music-industry executive to join Facebook, as it continues to flesh out its digital-music strategy.
In January the company appointed former WMG and YouTube exec Tamara Hrivnak as its head of music business development and partnerships, and has since been recruiting for various positions around licensing, including music publishing.
The company has also been working on its Rights Manager tool – its equivalent of YouTube’s Content ID – and in September Bloomberg claimed that Facebook was ready to pay rightsholders “hundreds of millions of dollars” to cover user-uploaded music on its network, while it continues to explore what else it can do with music.
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