Spotify users have streamed 6.6bn songs from K-Pop artists since the company launched its K-Pop hub in 2015, racking up more than 14.4bn minutes of listening.

That’s according to a blog post published by Spotify yesterday hailing the growth of streams for South Korean pop artists on its service since its hub went live in the Philippines, Indonesia, Malaysia, Singapore, Taiwan and Hong Kong in 2015.

It has since rolled out globally, sitting within the ‘Genres and Moods’ section of Spotify’s Browse homepage. More stats? Spotify says that streams of K-Pop tracks have grown by 63% year-on-year, and that its K-Pop Hub currently has more than 4.8 million followers.

“Since the launch of the K-Pop hub, we’ve seen more fan-created playlists and My Music streams around this genre. This indicates that more playlists are being saved, and users are coming back with increased repeat listening patterns,” said Spotify’s shows and editorial team lead in Asia Eve Tan.

The obligatory example is boy-band BTS, currently taking the US by storm. They have 3.4 million monthly listeners on Spotify, and while their heartlands remain mainly in Asia, it’s interesting to note that their third biggest city in terms of listeners is… Sao Paulo in Brazil.

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