Ticketmaster’s latest mobile app is called Shortlist – Concert Tickets, and it’s promising music fans “last-minute tickets to great concerts”.
Released in the US for iPhone and for Android smartphones, the app is clearly aiming to fill venues by appealing to fans making their ticket-buying decisions just before the events.
“More tickets often become available right before great concerts. Shortlist makes it simple to get to those tickets quickly and easily,” explains its app store listing. The app can filter gigs by genre as well as location.
“Trying to figure out plans for the weekend? Have no ideas for date night this week? Or want to just hang with your BFF at a concert? Shortlist is a great way to figure it out. Each week, Shortlist uses an exclusive new system to show you the top concerts in your area that still have legit tickets.”
As far as we can tell, the Shortlist app hasn’t been officially announced by Ticketmaster, although it’s not a secret product. There’s already an official website, and a section of Ticketmaster’s Innovation site also profiles the app.
In fact, it sits alongside another new standalone app from Ticketmaster called Score, which focuses on sports events from American football and ice hockey to golf and MMA fights.
The apps come as Ticketmaster continues to work on its mobile strategy. In February this year at the FastForward conference in Amsterdam, Ticketmaster UK’s director of business development, music, Sarah Slater, said that mobile ticketing startups like Dice had helped the company move faster.
“Dice has made us step up our mobile game completely, I think,” said Slater. “Our mobile game was not up to scratch at all… So being able to present Dice to the powers-that-be above has helped us massively up our game.”
We’ll be keen to see how Shortlist and Score develop in 2018, and whether they roll out beyond the US too.
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