In an interview with Rolling Stone, U2’s Bono provided an interesting insight into the creative challenges that streaming is providing for even the most established of bands.
“We’re back to the Fifties now, where the focus is on songs rather than albums. U2 make albums, so how do we survive? By making the songs better. And having, I hope, the humility to accept that we need to rediscover songwriting,” he said.
Bono also addressed the question of how a service like Spotify pays off for artists. “As it gets to scale . . . if the record labels don’t share out what they’re receiving from Spotify, artists will bypass the record labels and go straight to Spotify or Apple,” he said.