Former Guvera boss plans new Dragonfly Music startup


Given the very-public collapse of Australian digital-music firm Guvera, it may be a surprise to hear its CEO Darren Herft has plans to launch a new startup.

During a court hearing as part of Guvera’s liquidation process, Herft said that he and two fellow former directors are planning a company called Dragonfly Music, using some of Guvera’s technology to run channels for brands. But not, as it turns out, necessarily the music itself.

“Music-related content but it won’t be a playlist of songs,” said Herft according to Mumbrella. “There is a wide variety of other services that Guvera could have provided in the music services area… it could be music news for example that we could pull from different partners on a daily or weekly basis or as regularly as a brand would like.”

Stuart Dredge

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