CD Baby’s parent company buys AdRev and DashGo


The parent company of distributor CD Baby has executed a mini-rollup of B2B services. AVL Digital Group has acquired AudioMicro, which in turn owns YouTube-monetisation tool AdRev and label-services provider DashGo, as well as its own sync-licensing platform.

The intention here is to offer AudioMicro’s services as part of CD Baby’s package for artists and labels. It’s also a significant expansion for the latter company, with DashGo alone bringing a catalogue of 250k sound recordings, on top of CD Baby’s existing 9m-track catalogue.

“The number of rights we now represent has multiplied substantially, and we have strengthened our arsenal of technology for rights holders with this acquisition,” said AVL Digital CEO Tony van Veen.

“Worldwide, it makes us one of the largest players, perhaps even the largest,” added CD Baby boss Tracy Maddux. “It’s a big move for us in terms of asset administration capabilities.”

Stuart Dredge

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