Video-streaming service Hulu has announced its latest milestone: 17 million subscribers. That’s up from 12 million in May 2016, which means the service has averaged just 263,000 net new subscribers a month over that period.

Compare that to Netflix, which has been adding around five million subscribers a quarter in recent times, albeit with a global footprint rather than Hulu’s more US-focused business.

In the US, Netflix ended last September with 51.4 million subscribers, which is a better comparison to Hulu. However, the latter has more metrics which paint a positive picture of its business.

2017 was its first $1bn+ year in terms of advertising revenues; its viewers have a median age of 31 – considerably younger than the average broadcast-TV viewer in the US – and it’s been picking up plenty of awards for its adaptation of The Handmaid’s Tale.

“The year ahead is going to be even bigger, as the company invests more in content – live, library and original – as well as technology and data to make Hulu the leading pay TV choice for consumers,” said its CEO Randy Freer in a statement.

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