Data

David Lowery publishes 2018 ‘streaming price bible’


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Musician David Lowery has published the latest data on payouts from a range of streaming services, sourced from “a mid-sized indie label with an approximately 200+ album catalog now generating over 200m+ streams annually”.

It’s a very interesting snapshot as ever: both of average per-stream payouts and of the market shares of the various services.

Among the trends that Lowery identifies is a further drop in the average payout from Spotify: from $0.00521 in 2014 to $0.00437 in 2016, and now $0.00397 in 2017.

Spotify’s volume continues to be very significant: for the label that was the source of this data, it accounted for 47.8% of streams and 51.5% of streaming revenue.

However, Lowery highlights the comparison between Spotify and Apple Music too: the latter’s average per-stream payout grew from $0.00735 in 2016 to $0.00783 in 2017, accounting for 10.5% of the label’s streams but 22.3% of its streaming revenues.

“This is good news and shows the power of both Apple’s commitment to streaming, and the value of a paid only platform,” wrote Lowery. “Apple Music is actively taking marketshare away from Spotify.”

And YouTube? For this label, it generated $0.00074 per stream, accounting for 8.4% of streams but 1.7% of revenue – less than Tidal and Rhapsody (both 1.8%).

Stuart Dredge

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