What does the year ahead hold for technology, media and telecoms? Consultancy firm Deloitte has published its annual ‘TMT’ trends report with plenty of topics to chew on.
Here’s a grab-bag of some of its most interesting predictions: More than one billion smartphone users will create augmented-reality content at least once in 2018, with 300 million doing it monthly and “tens of millions” weekly; that by the end of 2023 (note, not 2018) penetration of smartphones among adults in developed countries will surpass 90%; and that live-streaming revenues will grow by 47% to $7.4bn in 2018.
Also that by the end of 2018, that 50% of adults in developed countries will have at least two online-only media subscriptions, and that this average will double to four by the end of 2020.
“By the end of 2018, we expect there will be about 150+ million music subscriptions,” predicts Deloitte. “In our survey, 33 percent of Americans pay for at least one ad-free streaming music service.”
Ad-blocking, AI and the TV habits of 18-24 year-olds are among the other topics covered in the report.
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