MelodyVR prepares for launch and aims to be a top-10 VR app


Music virtual-reality startup MelodyVR is preparing for its long-awaited commercial launch, with more than 5k hours of live performances and other content shot with artists.

“We’re not going to say we want to be the killer app for VR because we’re not that arrogant, but we want to be in the top five to ten apps for VR,” CEO Anthony Matchett told Wired.

The story clarifies the launch platforms for MelodyVR’s app: it’ll be available on the Oculus Rift, PlayStationVR and HTC Vive, as well as iOS and Android – with a Microsoft partnership also putting it on the HoloLens headset at some point too.

(While Wired doesn’t mention Samsung’s Gear VR headset, given that MelodyVR’s closed beta used that device, we’d be surprised if it’s not on the launch roster too.)

MelodyVR is launching as planned with an a-la-carte model, with fans paying around £1 for a single-track performance, and £8-£15 for full concerts.

Our hunch is that there’s a subscription / all-you-can-eat model in this, matching the shift from ownership to access elsewhere in the music market.

Stuart Dredge

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