YouTube introduces stricter requirements for partner channels


YouTube’s latest response to what it calls “bad actors” on its platform are stricter requirements for channels to gain ‘partner’ status – required to earn money from advertising on the service.

Since April 2017, channels have needed 10k lifetime views on YouTube to apply to become a partner.

And now? “Starting today we’re changing the eligibility requirement for monetisation to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers,” explained YouTube in a blog post.

“On February 20th, 2018, we’ll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period. On that date, channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube.”

The company admitted that the changes will affect “a significant number of channels” but added that “99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month”.

For a music artist only posting four-minute videos on YouTube, the new rules equate to roughly 60,000 video views (if watched in full).

Stuart Dredge

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