Fresh from its stock-swap with Spotify, Tencent Music has another interesting partnership with a western firm: Sony Music. The pair have teamed up to launch Liquid State, a label that will focus on dance music from Asian artists, as well as live events.
“Liquid State has been created to support and enhance the discovery and development of electronic and EDM talent across the Asia region,” said Sony Music Australia boss Denis Handlin in a statement. “Together we will make Liquid State the destination for a wide range of highly talented new and established global and local artists.”
Tencent Music CEO Cussion Pang added: “our goal is to create an unmatched culture exchange between the east and the west through the power of electronic dance music.” Norwegian artist Alan Walker and Chinese-American artist Zhu are already on board for unspecified collaborations, as well as Chinese musician DJ Lizzy and Korean group Junkilla.
China will be the most interesting market for Liquid State, with Tencent promising to throw the weight of its music and social services – from QQ Music to WeChat and Tencent Video – behind the label’s roster.