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YouTube to expand gaming ‘sponsorships’ to other channels


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YouTube boss Susan Wojcicki has outlined her ‘five priorities for creators in 2018’ in a blog post, which includes a promise to prioritise transparency and communication for YouTube’s community of video-makers.

She also said that YouTube will expand its monthly ‘sponsorship’ model (under which fans can sponsor their favourite YouTube gamers for a monthly fee) to more channels later this year – that could be interesting for music – and that it will “push new innovations in AR and VR to create more immersive experiences”.

But given recent controversies around YouTube content, such as vlogger Logan Paul’s ill-fated trip to a Japanese forest infamous for suicides, Wojcicki also addresses the disciplinary side of things.

“In 2018, our goal is to bring the total number of people across YouTube and Google working to address content that might violate our policies to over 10,000,” she wrote. “we’re also currently developing policies that would lead to consequences if a creator does something egregious that causes significant harm to our community as a whole.”

Finally, Wojcicki talked about a trend that was also highlighted by Google CEO Sundar Pichai in Alphabet’s recent earnings call: education.

“Learning and educational content drives over a billion views a day on YouTube,” she said. “The potential of our creators to enhance education and learning is incredible, so we’re going to do more to take advantage of the massive, modern-day video library that YouTube has become.”

Stuart Dredge

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