Yesterday, we reported on Google implementing its new policy for secondary ticketing ads on its search engine. Now UK lobbying group FanFair Alliance has issued its response, which welcomes the changes while urging Google to go further.

“FanFair unequivocally welcomes the updates to Google’s ad policies. As a result of these changes, we are already witnessing greater clarity in how the largest secondary websites present themselves to users,” it claimed in a statement issued yesterday.

“However, on the evidence so far, there is room for improvement – and especially in regards to the secondary platforms’ paid advertising on Google.”

FanFair’s complaint is that the ads booked by some secondary-ticketing services are “far from honest” about the nature of their platforms.

“Companies such as Viagogo, StubHub and Get Me In are still failing to make clear disclosure that they are resale sites, listing resale tickets. They are still dominating the top of search pages. As a result, the misleading implication remains that these are authorised primary sellers.”

As we said in our original report: the conversation is only partly about the disclosures on secondary websites – it’s also about the wording used in their actual search ads.

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