We say ‘WMG’s Songkick’ here to differentiate the concert-discovery website and app – which the major label acquired last year – from its former owner, which shut down operations but went on to prevail in its legal battle with Live Nation.
It’s business as usual for WMG’s operation, which announced a pair of new partnerships late last week. One is with Facebook, which will be integrating concerts and events from Songkick into its platform.
The other is with French retailer FNAC: a data-sharing agreement that (courtesy of FNAC’s ticketing business) will also extend to e-commerce. WMG has also signed deals with Pandora and Vevo in recent months, which the company says has helped boost Songkick’s monthly active users by 43% in the last year.
From what to what? That’s harder to calculate, although when WMG bought the app and site in July 2017, it said they were attracting “15 million fans a month”. If that had remained relatively static in the first half of the year – i.e. if most of the 43% growth came under WMG’s wing in the second half – that suggests Songkick is currently attracting north of 21 million monthly users now.
“We’ve been in growth mode, striking a series of deals with distribution and ticketing partners aimed at expanding our global presence,” said CTO Mark McIntyre this week. “Our team is growing, and our plans for the years ahead are more ambitious than ever.”
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