Check out the Music Ally digital sessions at by:Larm 2018


The by:Larm festival and conference is always a highlight of the year for Music Ally, and we’re delighted to be heading back to Oslo this week for the 2018 event.

We’re also running five panel sessions and a couple of insights talks during the conference, covering some of the digital topics close to our heart this year. They are:


20 Music Startups You Need to Know About in 2018
Thursday, 11am, Dansens Hus Studio Stage
I’ll be running through some of the music/tech startups we’re watching this year, before discussing them with a panel including Project Everyone’s Göran Andersson, Bertelsmann’s Pete Mathias and DBTH / Armonia’s Virginie Berger. Session link

AI and Music: Can We Learn to Love the Algorithm?
Thursday, 12pm, Dansens Hus Studio Stage
Our director of digital strategy Patrick Ross will be chatting about the new wave of AI music-creation technology, and what it means for human musicians. Panelists include The Orchard’s Scott Cohen, Reed Smith’s Sophie Goossens and Auddly’s Helienne Lindvall. Session link

New Kids on the Blockchain
Thursday, 2pm, Dansens Hus Studio Stage
Every conference has its music/blockchain panel, but ours will be focusing on some practical implementations of blockchain tech in our industry right now. Music Ally MD Steve Mayall will moderate a panel including Jaak’s Becky Brook, Reed Smith’s Sophie Goossens and DBTH / Armonia’s Virginie Berger. Session link

Sustainable Business Models in the Age of Scaleability
Friday, 1pm, Dansens Hus Studio Stage
Are we in a race to the bottom to devalue music generally and strip jobs and value creation from the creative community in our search for the ultimate scaleable global music platform? Music Ally’s Patrick Ross moderates a panel including WIN’s Henriette Heimdal, Auddly’s Helienne Lindvall and Media Deals / Musimap’s Thierry Baujard. Session link

Echoes in the Canon: How Smart Speakers are Shaking Up Music
Friday, 4pm, Scandic Vulkan
There’s a big industry buzz about Amazon Echo, Google Home, Apple HomePod and other smart speakers. But what will they mean for the future? Music Ally’s Steve Mayall moderates a panel of Sonos’ Ninni Lindertz, Lyd og bilde’s Geir Gråbein Nordby, Warner Music Norway’s Bjørn Reinfjell and the University of Oslo’s Anja Nylund Hagen. Session link


Data and Insights
Thursday, 1pm and Friday, 10am – both at Scandic Vulkan
Music Ally’s digital marketing executive Chiara Michieletto will lead a presentation explaining how managers, labels and artists alike can use sales, streams and social media insights to build their businesses. Session link

Future Trends
Thursday, 2pm and Friday, 3pm – both at Scandic Vulkan
Chiara will also be running this session, which will focus on emerging opportunities for musicians – from 360-degree content and virtual reality to new ways to interact with fans. Session link

We’ll also be reporting from some of the other conference sessions at by:Larm 2018, and (of course!) getting to some of the performances around the city of Oslo.

(I can only speak for myself, but Camilla Rosenlund, Billie Eilish, Holy, Sarah Klang, Sløtface, Farao, Superorganism, Ary, Cut Worms and Paradise are on my must-see list.)

We’ll also be aiming to get along to The Orchard’s drinks on Thursday and Spotify’s on Friday, so if you’re there, come up and say hello!

Stuart Dredge

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