Last November, YouTube produced a mini-series of behind-the-scenes videos for Camila Cabello, focusing on the production of her ‘Havana’ music video.

Now it has revived the partnership for what it’s describing as an ‘Artist Spotlight Story’ – a 17-minute mini-documentary – focusing on Cabello’s journey “from arriving in Miami to topping the global charts”.

While Cabello first came to many people’s attention through her membership of pop group Fifth Harmony, YouTube is understandably keen to point to her efforts on its platform before that, uploading videos of herself singing cover versions.

It seems YouTube will be working on more of these kinds of documentaries about musicians, judging from the statement made by its music boss Lyor Cohen.

“Our Artist Spotlight Stories are intimate and personal portraits of artists that give them the unique opportunity to share these special moments with fans,” he said. Cabello’s ‘Made in Miami’ won’t be the last, then. Released yesterday, it’s already up to more than 500k views on YouTube.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Avatar photo

Stuart Dredge

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *