The Pew Research Center’s surveys of Americans are well-respected, so its new study of social-media habits is well worth perusing today, to see some of the trends at work.
Facebook remains the top platform overall, used by 68% of American adults according to the survey, with around three quarters of them logging in every day. In terms of overall penetration, though, YouTube is bigger than Facebook: it’s used by 73% of US adults, with Instagram (35%), Pinterest (29%), Snapchat (27%), LinkedIn (25%), Twitter (24%) and WhatsApp (22%) rounding out the list published by Pew.
There’s some good stuff on younger people though – 18-24 year-olds in this instance. 94% of them use YouTube, with Snapchat (78%) breathing down the neck of Facebook (80%) behind, with Instagram (71%) considerably more popular than Twitter (45%) among this age group.
“Some 82% of Snapchat users ages 18 to 24 say they use the platform daily, with 71% indicating that they use it multiple times per day. Similarly, 81% of Instagram users in this age group visit the platform on daily basis, with 55% reporting that they do so several times per day,” explained Pew. There’s plenty more to parse at the company’s website.