US band OK Go’s latest brand partnership is with Google, and it has an educational focus.
The pair have launched something called the OK Go Sandbox, which they describe as “a collection of materials created for and with K-12 educators: design challenges, educator guides, and more”. K-12 meaning primary and secondary education: so the full gamut of 4-18 year-olds.
The sandbox is based on OK Go’s videos – many of which had a scientific focus – and music.
“We know our videos are joyful and nerdy (we’ve done a Rube Goldberg machine and a dance in zero gravity, for instance), but we didn’t plan them for the classroom environment. It’s a wonderful surprise to hear they’re sneaking in there on their own, and we want to support that in any way we can,” wrote singer Damian Kulash in a blog post.
“It was especially cool to work with Google’s Science Journal team to develop tools that allow students to explore the world around them through music. Their new pitch detection feature makes it possible to make sounds using glasses of water (like we did in the Rube Goldberg machine for “This Too Shall Pass”, and in the musical performance of a robotic car for “Needing/Getting”), and there’s now an option to play data values as pitches which lets students use their phone’s sensors to compose new sounds and interpret their data in a new way.”