When it comes to experimenting with virtual-reality technology, Sony Music has one advantage over other labels: its relationship with Sony’s consumer-electronics division, with its PlayStation VR headset.
We’ve seen that relationship work last year with a VR experience for classical musician Joshua Bell, but now in 2018 it’s rising star Khalid getting the virtual treatment.
Sony has created a VR video for his ‘Young, Dumb and Broke’ track, which projects the track’s original video onto various objects and surfaces within the virtual environment. Sony showed all this off at a ‘Lost In Music’ event at SXSW in Austin, with the Khalid app due to be made available for PlayStation VR owners in the coming months.
In separate virtual-reality news, it looks like Facebook may launch its next VR headset in early May, with Variety claiming that the company’s f8 developer conference will herald the debut of the Oculus Go device.
Originally announced in October 2017, it’s a ‘standalone’ VR headset – one that doesn’t need an attached computer or console to run its games; nor a smartphone.
The $199 device is expected to be part of a bigger wave of standalone headsets that push VR more towards the mainstream (and thus, perhaps more useful for the music industry.