Spotify and Deezer have announced their latest artist-focused partnerships. For Spotify, that’s an initiative called ‘Louder Together’ which is an extension of its Spotify Singles program.
The new thing isn’t just about getting artists in the studio to record covers, but rather about organising collaborations between different artists on original songs.
Artists Sasha Sloan, Nina Nesbitt and Charlotte Lawrence worked with producer King Henry to create a track called ‘Psychopath’ which is available on Spotify today with a b-side cover of ‘Girls Just Wanna Have Fun’.
The copyright is with label Cooking Vinyl rather than with Spotify, although awkwardly for Spotify, when you use Spotify’s recently-launched ‘Show Credits’ option, the fields for songwriters and producers are blank.
As for Deezer, it has announced the latest wave of artists taking part in its ‘Deezer Next’ campaign to spotlight emerging acts. Zak Abel joins Jorja Smith as a global-priority act for the streaming service.
Meanwhile, local Next artists include Jonas Esticado in Brazil with his take on emerging genre Forró; Indonesian artists Rayssa Dynta and Rahmania Astrini; and Russian Instagram star Manizha among others.
“Talent can come from anywhere, and with Deezer Next 2018 we are excited to find and support emerging artists from as far afield as Malaysia to Brazil,” said global VP of artist marketing Sulinna Ong.