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Spotify expects to have up to 96m subscribers by Christmas


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Spotify has published some guidance on its financial outlook for 2018, including predicting that it will have 92-96 million premium subscribers by the end of the year.

That would represent annual growth of between 30% and 36% from the 71 million subscribers that Spotify ended 2017 with.

The new guidance also suggests that Spotify is likely to break the 200 million overall monthly-active users (MAUs) milestone by the end of 2018, with a prediction of 198-208 million MAUs.

Spotify also expects its total revenues to grow by between 20% and 30% to €4.9bn-€5.3bn for 2018 as a whole, although it also predicts an operating loss of €230m-€330m for the year.

That’s an important claim, because it’s considerably narrower than the €378m operating loss Spotify posted for 2017, despite the 2018 figure including estimated costs of €35m-€40m for the company’s direct public listing this April.

It would also represent a turnaround, as Spotify’s annual operating losses have been growing every year: €98m in 2013, €191m in 2014, €235m in 2015, €349m in 2016 and €378m in 2017.

Spotify has not published forecasts for its net loss in 2018 though, with that metric having increased from €539m in 2016 to €1.24bn in 2017.

Today’s guidance follows Spotify’s restatement of its DPO filing, after discovering that around two million people were ‘suppressing advertisements without payment’ using modified versions of the company’s mobile app.

Read our full analysis of Spotify’s original filing for its direct public offering, and our coverage of the company’s recent investor day event.

Stuart Dredge

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