The latest startup trying to create a business out of gig-goers social-media habits is Live Music Loyalty.
The New Jersey-based company has launched a free iOS app billed as a “concert photo community” that encourages people to share their gig photos, mark their upcoming concerts, and follow artist profiles.
There are also rewards and rankings – leaderboards for the top fans for each artist – plus the ability to synchronise a profile with Spotify to ensure Live Music Loyalty knows what artists someone has been listening to.
As with other services of this type in the recent past, the business model is more likely to be industry-side – artists and venues – than on the fan side.
“Our mobile application is the first step in developing a broader global platform connecting three key live music stakeholders – artists, fans and venues,” is how the startup’s website puts it.
It’s early days, with a limited range of concerts featured, and no “perks” from artists and venues as rewards yet.
It’s a nice idea, but the risk for Live Music Loyalty is that these kinds of features might have more impact within a bigger, established live-music app like Songkick or Bandsintown, or even within a streaming service like Spotify.