The first two episodes of K-Pop stars BTS’ new ‘Burn the Stage’ documentary series went live on YouTube overnight.
The first episode was made available for free on the band’s own channel, with the second (and future) episodes being kept behind the YouTube Red subscription paywall.
That first instalment is already proving popular: the 21-minute episode has been watched more than 3.9m times in its first 15 hours after going live. (Update: after 20 hours it’s up to 4.6m views).
Fans outside the handful of markets where YouTube Red is available can buy the paywalled episodes – the price per episode is £1.89 here in the UK.
YouTube is certainly working the show as an acquisition tool for Red though: fans in South Korea and the US can sign up for a two-month free trial of the subscription tier via a dedicated BTS link – double the standard trial length.