2018 is already a very active year for lyrics-focused company Genius: its latest $15m funding round was revealed in early March, before a partnership with Spotify on a podcast called Déjà Vu which was announced last week.
Now Genius is working with YouTube on something else: a new format called ‘Song Stories’ which will tell fans more about artists and their tracks as they play, except with more video content than the ‘Behind the Lyrics’ feature that Genius powers on Spotify.
“Song Stories will combine the Genius series that you know and love—including Verified, Deconstructed, and Framework—along with YouTube content like concert footage, music video clips, and thematic playlists to create an interactive, behind-the-music experience that plays along with a song as you move through each Story,” explained the company’s announcement.
For now, those Song Stories will be available on the Genius website, as well as within its Android and iOS apps. Among the first tracks to get the treatment: Camila Cabello’s ‘Havana’; Drake’s ‘God’s Plan’; and (a curveball, this, given the hip-hop and pop focus for most of the first batch) Joy Division’s ‘Love Will Tear Us Apart’.