Latino boy-band CNCO have a new album on the way, and for the second time they’re working with location-based-marketing startup Landmrk to promote it.
In August 2016, their label Sony Music US Latin used Landmrk for a campaign called CNCO Go, which encouraged fans to visit ‘hotspots’ in Latin America and Spain to hear the band’s album ‘Primero Cita’ ahead of its release.
This time, the campaign is focused on the video for CNCO’s new single ‘Solo Yo’. The video has been broken up into 4,218 individual frames, which have been digitally scattered between that many hotspots across the world.
Fans are being encouraged to visit those locations to unlock the frames (or to ‘request’ a hotspot if there isn’t one near them) and then share them on social media. Once every frame has been collected, the full video will be released on YouTube.
The campaign launched on Friday, and at the time of writing this morning 563 of the 4,218 frames had been collected, so there’s still some work for those fans to do.