News site 9 to 5 Google has been rooting around in the code for the latest version of the YouTube Music Android app, and has noticed an interesting change from the last version.
Previously, the app included text saying “Your Liked music is grouped together so you can find it later. The more you like, the better your stations will match your tastes”.
Now that’s been replaced with “Your Liked music is grouped together so you can find it later. The more you like, the better your recommendations will match your tastes”.
A small change, yes, but a significant one: noises coming out of YouTube for some time have hinted at plans to make recommendations a much-more core feature for its music offering.
This isn’t a secret: YouTube’s music boss Lyor Cohen talked about it most recently in his SXSW keynote in March.
“We’re making enormous investment to launch a product that you will be proud of. It combines the best of Google Play’s context server, and the breadth and depth of YouTube’s catalogue,” he said then, noting that already, 80% of watch-time on YouTube is driven by its recommendations algorithm.
“We’re now layering in a programming division solely focused on building and growing the playlists ecosystem that users would love across both paid and ad-supported tiers.”