We’ve heard about some intriguing music-focused blockchain startups in our time, but Soundpruf is taking a new spin entirely on the intersection between cryptocurrencies and music.
“Soundpruf will offer a web/mobile software application, built on blockchain technology, that aggregates every user’s music listening portfolio and pays both artists and listeners in cryptocurrency for every streaming session (via Spotify or other streaming provider),” claims its profile on investment site AngelList.
“Signing up and earning coins will be as simple as logging in with your Spotify account. We also have plans to develop an investment component that will give fans a direct stake in artist growth… Unlike other blockchain developments in the space, Soundpruf doesn’t intend to do battle with the current music streaming leaders (i.e. Spotify & Apple), but instead offer a service/app layer that is 100% value-add, fuelling frictionless adoption.”
Based in Minneapolis in the US, the company’s CEO is Alex Nordenson, whose past jobs include digital media roles at Universal McCann, and partner-management roles at digital advertising firm SocialCode.
Further details of Soundpruf’s plans – for example which cryptocurrency it plans to pay artists and listeners with – have yet to be revealed. It seems likely that some kind of ICO or token sale is part of that though.