In early April, Music Ally was first to report on a new startup from ticketing firm Ticketfly’s co-founder Dan Teree. Codenamed Big Neon, it was slated to be a “highly scalable, mobile-centric event ticketing platform” using blockchain technology.
Now the company has been officially announced, but with a new name – Tari – and a wider brief than just ticketing.
Tari says that it’s working on “a new open source blockchain protocol being built specifically for digital assets” which includes concert tickets, but also in-game items, virtual currencies and loyalty points for a range of services.
As we noted in April, Teree’s co-founders are cryptocurrency veteran Riccardo ‘fluffypony’ Spagni (who is lead maintainer of the Monero cryptocurrency / project) and serial entrepreneur Naveen Jain.
Former Ticketmaster CEO John Pleasants is also quoted in the release: “Tari’s digital assets protocol can help all parties in the entertainment industry recover billions in lost revenue by better enabling how tickets are sold and re-sold,” he said.
“I’m excited to draw from my experience to build something on top of Monero, and to create a modern digital assets-focused protocol that leverages the Rust programming language,” added Spagni.
We await further announcements of specifics on how Tari will be working with ticketing, and what kind of partnerships it’s able to sign.