We reported last week on Snapchat parent company Snap, Inc’s pitch to the music industry for the power of its AR lenses. The day after its Midem keynote, the company unveiled a new partnership in a different area relevant to our industry: ticketing. Snap is working with SeatGeek on a feature that will see musicians and sports teams selling tickets from their Snapchat stories.
“The integration is incredibly simple, with users able to swipe up, select their tickets, and checkout all within the Snapchat app in a few taps,” promised SeatGeek in its announcement of the partnership. The Los Angeles Football Club is the first sports team to test the new feature, while boxer Errol Spence Jr will soon follow suit.
For now, no musicians have been confirmed as participating. This is part of Snapchat’s wider test of in-app e-commerce, which kicked off in February. “We see Snapchat as an incredible opportunity for teams and artists to increase discovery of their events, while also potentially rewarding their most dedicated fans with exclusive offers,” said SeatGeek co-founder Russ D’Souza.