Happy 120th birthday, classical-music label Deutsche Grammophon. The celebrations will include an interesting partnership with Google Arts & Culture to digitise a stash of rediscovered and previously-unreleased tracks from the label’s archives.
The recordings were made from the early 1900s, and include “a reading from one of his novels by iconic Russian author Leo Tolstoy, early recordings by legendary American jazz trumpeter Louis Armstrong, leading Russian bass Feodor Chaliapin and Austrian-born violinist and composer Fritz Kreisler”.
The partnership is kicking off with 40 recordings made available today, as well as an online exhibition – well, 12 of them – focusing on topics from album artwork to the evolution of recorded sound, through to Leonard Bernstein or the Berlin Philharmonic.
Note: the recordings element isn’t exclusive here: Deutsche Grammophon will be putting the rediscovered tracks out through Spotify, Apple Music and Amazon as well as Google Play Music and YouTube Music.