We’ve written a lot about analytics dashboards as they relate to recorded music and social networks, but rather less so about how this technology could be used for the live side of our industry.
Now two companies in that sphere, big-data-focused GigList and blockchain-ticketing startup True Tickets, are teaming up to create “an analytics tool that provides select partners with an in-depth view of the ticket transaction life cycle”.
But also to provide the partners who get access to it a better understanding of the demographics of concertgoers – the kind of research that larger companies like Ticketmaster are carrying out all the time, but which may not be available to smaller companies (management included) operating in the live sector.
“This partnership will help artists and their representatives better understand what drives their fans, enabling them to provide a more intuitive experience and service to those fans, so everybody wins,” said GigList CEO James Eddleston.
We’ll await further details on when the tool will launch, what features it’ll have and how companies will get access to it – as well as where it’ll be getting its data from – to judge exactly how useful it can be.
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