Individual executives from British collecting society PRS for Music have been publicly complimentary about metadata-creating startup Auddly in recent months.
Now that relationship has been formalised. PRS has signed a ‘long-term licensing agreement’ with the Swedish company, which will see the society’s members using Auddly’s tools to capture song and composition data from the earliest stage of the creative process.
“With today’s trillions of individual streams on the internet, early and authoritative song registration are vital if songwriters and composers are to be properly paid for their creative works,” said PRS CEO Robert Ashcroft.
The bigger picture here is what Auddly CEO Niclas Molinder described as “PRO integration” for his company’s technology: that hints at the potential for similar partnerships with other collecting societies around the world. That in turn could give Auddly an advantage over the other, similar tools and technologies that are coming to market as competitors.
“Early data identifiers are key to forming a sustainable music industry and this partnership is an important part of making Auddly the global reference point for all song metadata,” as Molinder put it. The company says its new tool will go live in 2019.