Amazon’s annual ‘Prime Day’ has become a date to ring in the diaries of anyone who likes bargain-hunting online. This year’s starts on 16 July, and the reason we say ‘starts’ is because it’ll actually last for 36 hours rather than a single day. What’s new this year, for Amazon in the UK, is a real-world event as part of the promotion. It’s called Unbox Prime Day, and will focus on promoting Amazon’s digital services: films, books and music.
British man-band Take That will headline a gig in London for Amazon on 15 July at a “secret location”, with a screening of family-friendly film Paddington 2 and a Q&A with author Ant Middleton also on the agenda. Amazon is also using Prime Day as the launchpad for its latest discounts on Amazon Music Unlimited membership. “Prime members who haven’t yet tried Amazon Music Unlimited can get four months of the premium, on-demand service with access to tens of millions of songs and hands free listening, for just 99p,” explained its UK subsidiary. The deal is being matched in other countries: $0.99 in the US and so on: 27 countries in all.